Toast of Russia
This post has been kindly sponsored by Green Mark Vodka.
The international spirit market is full of its own quirks, one of which is the fact that it is possible for a brand to be very succesful in one market, whilst almost unknown in another. One such example is Green Mark Vodka seal of excellence vodka which, despite being the fourth largest spirit internationally with sales of approximately 10 million cases, and indeed the number one vodka in Russia, has yet to hit the big time in the UK. All that is set to change however with its launch in the UK via retailers such as Waitrose, Morrisons, Tesco, Asda, Co-op and Costcutter which will certainly give it the consumer visbility that it will need to compete in a crowded market place.
Vodka, like so many spirits, did at one stage suffer from the problems of quantity taking priority over quality. After the fall of the Soviet Union, this meant the Russian vodka market forgot about the standards enforced by the government body 'Glavspirrtrest' which closely monitored and regulated the qality of vodka produced and sold in Russia from the 1920's to the 1950's. Those vodka's that met the required standard were given the seal of approval 'the Green Mark'. In 1998 these standards were brought back to life by the Russian Alcohol Group, and today we have Green Mark Vodka.
Remaining true to the original Glavsirttrest records, Green Mark Vodka is produced using Moldovia 76 variety wheat growing in the Volga region of Central Russia. Finding naturally-produced yeast proved a little trickier, but was finally located in a small family operation that had been using the same techniques since the 1940's. The final ingredient water, is obtained from a 300m deep well. Silver filtration finishes off the historical recreation.